Author Profile

Emily Scott

As a writer, Emily Scott covers consumer behavior with an eye for detail. They work through clear frameworks, case studies, and practical checklists to make complex topics approachable. They value transparent sourcing and prefer primary data when it is available. A recurring theme in their writing is how teams build repeatable systems and measure impact over time. They often cover how organizations respond to change, from process redesign to technology adoption. Their reporting blends qualitative insight with data, highlighting what actually changes decision‑making. They emphasize responsible innovation and the constraints teams face when scaling products or services. They maintain a balanced tone, separating speculation from evidence. Their coverage includes guidance for teams under resource or time constraints. Readers appreciate their ability to connect strategic goals with everyday workflows. They write about both the promise and the cost of transformation, including risks that are easy to overlook. They tend to favor small experiments over sweeping predictions. They value transparency, practical advice, and honest uncertainty.

Fake Tech Reviews Erode Trust: AI Bots Skew Apps and Gadgets Market

Fake Tech Reviews Erode Trust: AI Bots Skew Apps and Gadgets Market

Fake five-star tech reviews, fueled by AI bots and paid endorsers, erode consumer trust in apps and gadgets, skewing algorithms and market dynamics. Platforms like Google and Apple are intensifying detection efforts, but skepticism persists. Embracing authentic, imperfect ratings fosters genuine loyalty and long-term success.

AI’s Ad Revolution: Agents, Slop and the 2026 Overhaul

AI’s Ad Revolution: Agents, Slop and the 2026 Overhaul

Artificial intelligence propels advertising into agentic autonomy and hyper-precision in 2026, automating creation to optimization while battling consumer skepticism and generic risks. Platforms like Meta lead with full AI campaigns, but human creativity remains key to bridging perception gaps.

AI’s Silent Revolution: Freeing Sales Reps from Admin Drudgery

AI’s Silent Revolution: Freeing Sales Reps from Admin Drudgery

Generative AI is automating sales admin tasks like CRM updates and note-taking, freeing reps from 75% non-selling time to double customer focus and lift win rates over 30%. Tools from Gong and ZoomInfo deliver multimillion savings amid surging adoption.