Advertising & Marketing is your hub for campaign strategy, brand growth, performance insights, and emerging ad tech—helping teams plan smarter, reach audiences faster, and measure what matters.

Advertising Marketing

AI Video Agents: From Pitch to Pixels in Minutes

AI Video Agents: From Pitch to Pixels in Minutes

AI video agents are slashing product marketing timelines from weeks to minutes, generating scripts, visuals, and edits autonomously. Brands produce hundreds of variants hourly, boosting engagement amid rising adoption by Reuters and startups like Synthesia.

TikTok Finalizes US Restructuring Deal with Oracle, Avoids Ban

TikTok Finalizes US Restructuring Deal with Oracle, Avoids Ban

TikTok has finalized a deal to restructure its U.S. operations into a new entity majority-owned by American and allied investors, including Oracle, Silver Lake, and MGX, with ByteDance retaining a 20% stake. This hybrid model addresses data security concerns, avoids a nationwide ban, and sets a precedent for global tech sovereignty.

Channel99’s AI Overhaul Targets B2B Paid Search Waste

Channel99’s AI Overhaul Targets B2B Paid Search Waste

Channel99 launches AI-powered Paid Search Optimization to help B2B marketers cut waste and boost ROI in Google and Microsoft campaigns. The tool integrates CRM data for precise account targeting, building on prior audience and channel innovations amid rising ad efficiency demands.