Customer data platforms face upheaval from privacy models, zero-copy activation and AI orchestration, challenging their dominance. Composable architectures and federated data promise agility amid 2026 regulations, as enterprises pivot to trust-centric intelligence.

Pinterest has appointed Claudine Cheever, Amazon's former VP of global brand and marketing, as its new CMO to drive ad growth and AI integration. The hire coincides with a new chief business officer role amid executive changes and commerce pushes.

Navan bolsters its corporate travel platform with an enhanced Booking.com API, expanding inventory and cuts under new CMO Erika White's leadership post-IPO. The integration targets remote business trips, delivering exclusive rates and seamless payments to challenge legacy players.

The LPGA has named Chad Coleman, ex-Dude Perfect chief brand officer and Callaway digital veteran, as its new CMO to supercharge global fan growth and content strategy amid women's sports surge.

Microsoft appoints Pinterest's Andréa Mallard as its first AI chief marketing officer, intensifying AI integration in advertising with new tools for personalization and trust-building amid fierce competition.

WeightWatchers' new CMO Nina George is reinventing the brand around GLP-1 drugs, oral Wegovy access, and ChatGPT-powered coaching to dominate weight health. This deep dive explores her strategy amid fierce competition and AI integration.

Chipotle's January 2026 leadership shifts, elevating Ilene Eskenazi and installing an interim CMO, test its aggressive expansion plans amid a CMO search. Investors weigh stability against growth risks as the chain eyes 1,000 new stores by 2032.

CrafterCMS's AI Shortcut automates static site conversions to dynamic CMS-managed platforms, slashing migration times by up to 70%. Leveraging MCP and headless tech, it empowers enterprises with hybrid experiences amid rising AI-CMS demands.

Generative and agentic AI lead 2026 content management shifts, integrating predictive analytics, composable architectures, and security into streamlined workflows for personalized, scalable operations.

Mark Demeny redefines CMS for 2026 as AI-orchestrated content supply chains on CMS Critic podcast. Composability and predictive tools dominate, boosting productivity while challenging traditional systems. Industry trends confirm this pivotal evolution.

Generative AI is revolutionizing agency workflows, enabling rapid content production and personalized marketing at scale. Leading firms like Publicis and independents such as Tech Bay Leaf blend automation with human creativity, cutting costs and timelines while navigating authenticity challenges.

Unseen B2B stakeholders derail over 40% of deals, but targeted PR strategies—expanding awareness, tailoring content, and proving results—can illuminate them. This deep dive explores playbooks, data, and tactics from leading sources to secure sales success.